Built in Sofia. For the CEE belt. For clients anywhere.
Recruitedia is a CEE-focused recruitment and EOR firm founded in 2023 in Sofia. Seven products across Delivery (Search · Embedded · Activate · Launch · Employ) and Advisory (Insights · Blueprint).
I'm Ivona Ninova.
I founded Recruitedia in 2023 after years inside the recruitment industry watching the same pattern: international companies wanted to hire in Eastern Europe and were stuck between global platforms that didn't know the markets and local agencies that only operated in one country.
We've now served clients HQ'd in 12+ countries — and the common thread isn't where they're based, it's that they want senior, founder-led CEE coverage rather than a platform menu.
I also work as a freelancer on Toloka AI's mass hiring team, where we design AI-augmented pipelines. Those patterns now anchor our advisory practice, Recruitedia Blueprint.
— Ivona
The team.
Two senior people. That's deliberate. We take fewer engagements, do them better.
Ivona Ninova
Founder & Managing Partner
Ten+ years in CEE recruitment. Founded Recruitedia in 2023 after years in both agency and in-house TA. Also freelances on Toloka AI's mass hiring team. On every kickoff call.
Kalina Kamenova
Business Development Manager & Recruitment Partner
20K+ followers on LinkedIn and a long track record in BG and CEE tech recruitment. Leads business development, client partnerships, and recruitment delivery.
Our team & values
Two senior recruiters leading every engagement. A network of vetted EOR partners across the other 8 CEE markets — no anonymous subcontracting.
Senior on every call
Ivona Ninova (Founder) and Kalina Kamenova (Senior Recruiter) are on every engagement. Not a coordinator model — not a sales-then-handover model.
Publish, don't hide
Public pricing. Public SLAs. Public guarantees. The industry's secrecy doesn't serve anyone.
Selective by design
We turn down work where our senior bench isn't the right fit. That focus is what protects the quality of the searches we do run.
Geography-agnostic clients
You can be HQ'd anywhere. We don't price-up clients in the US or Asia.
Vendor-agnostic advisory
On Blueprint engagements we recommend the tools that work, not what we resell.
Founder-led, by design
Ivona on every kickoff. Kalina on every ongoing engagement. Two people who actually do the work — no bench-bait-and-switch.
Let's talk.
Book a 30-minute CEE briefing. No pitch. Just market context for the role and country you're considering — or a read on whether the cross-border employment model fits your jurisdiction.